Ability to cross-cultural communication concept contain "attitude" of communication, is mainly refers to the concept of different targets in self, values and behavior view and performance. To achieve the purpose of communication, the communicator need of social culture of communication object held curiosity and an open mind, and consciously to find other cultural characteristics, and active through and communicative objects to contact and to deepen their understanding social.
2. We ought to have a positive attitude of western culture, the Chinese and western cultural differences will make us in the course of the exchange produce some contradiction, for instance in the understanding of dog, with dogs have a totally different person both explains the understanding. At this time, we should stand in the perspective of the other side to mutual understanding, with a curiosity and an open mind to learn from each other, and thus make both parties in cross-cultural communication can be smoothly communicated
3. "properly introduce some other countries, particularly in western cultural knowledge, such as historical origin, government organizations, mainstream ideology, the concept of value, and social customs, etc; can better understanding of shrewd, Middle East europeans rigorous, American open; can even introducing some ethnic cultural knowledge, such as the history of Confucianism, Buddhism and Taoism and with other ideas for Chinese traditional ideas of values and outlook on life, way of thinking and language behavior and communication style the impact, and that this kind of influence in cross-cultural communication type of business negotiations, the performance of their own culture deepens. Both can improve understanding about the nation's cultural quality, and helps to better understanding other cultures. In fact, in cross-cultural communication, cultural background knowledge is the most fundamental, it decided to other things, only understanding cultural background and knowledge, Chinese and western to successfully exchanges