Cultural differences between ads.of China and foreign countries
一、 advertising works difference between China and foreign countries
(a) the overall difference of advertising
(b) creative differences of advertising
(c) language differences of advertising
(d) appeals differences of advertising
二、legislation differences of Sino-foreign advertising
三、 cultural conflicts between Sino-foreign advertising
(a) cultural infiltration
(b) the impact on cross-cultural communication
1, Issues and problems
2, opportunities
(c) resolution for cultural conflicts of advertising
Sino-foreign advertising culture differences
A, sino-foreign advertising works difference
(a) advertising overall difference
(2) advertising creative differences
(3) AD language differences
(4) advertising appeal of the differences
Second, sino-foreign advertising legislation of the differences
Three, sino-foreign advertising culture conflict
(a) the cultural permeation
(2) transcultural communication impacts
1, problems
2, the opportunities
(3) in view of advertising culture conflict solution
Sino-foreign advertising culture differences
A, sino-foreign advertising works difference
a advertising overall difference
2advertising creative differences
3 AD language differences
4 advertising appeal of the differences
Second, sino-foreign advertising legislation of the differences
Three, sino-foreign advertising culture conflict
a the cultural permeation
Chinese and foreign advertisement cultural difference
one, Chinese and foreign advertisement work's difference
(one) advertisement whole's difference
(two) advertisement creativity's difference
(three) advertisement terminology's difference
(four) advertisement demand's difference
two, Chinese and foreign advertisement legislation's difference
which, question
, opportunity
(one) cultural infiltration
(two) the Trans-Culture dissemination brings (three) in view of the advertisement culture conflict solution