, exhibition activities in the economic globalization and the international exchangeclose now, occupy an important proportion of economic development of various countries, has gradually become the key of national modernization development,can promote the development of tourism, hotel, catering industry, improve the image of the city, improve the city, the city brand. The exhibition industry is theproduct of long-term development of social productivity, it can coordinate theinternational trade disputes, is the various countries government foreign trade,an important means of strengthening economic exchanges. The exhibition service as the show's foundation, interspersed throughout the show's beginning,more is to show the success plays a vital role in.
In this paper, taking Shanghai World Expo as an example, on the basis of the questionnaire analysis, put forward some related strategies, such as the Shanghai World Expo exhibition service and its role, after the exhibition serviceadvantages and disadvantages, in order to seek after the show the importance ofthe exhibition service.