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In the development of the market economy is the deepening of today, brand for enterprise survival and development, the importance of brand strategy has been known as many well-known enterprises already in market competition invincible. In the development of the enterprise brand strategy in the important position, the current in the international market has been in surplus, productivity, open market economic countries all have different degree to enter the buyer's market. In the new situation, the enterprise to win a major means of no longer simply by the product itself to competition, including brand competition. Can say, the future of international market competition is the main form of competition, the brand strategy of the brand of quality will become the enterprises in market competition and imaginative. Based on the basic meaning of brand, discusses the importance of brand in the development of enterprises, and how to build its own brand strategy, proposes some opinions.

with the economy-market daily-developing deeply,nowdays brand has a mass impact to the existence and development of enterprises. brand strategy has become a indefectible magic weapon accepted by many international known enterprises.As the international market 's label power is excess,a large number of countries which are open market economy systerm jion to the buyer-market in various degree.In this new circumstance,the key to success is no longer by the product itself'quality,also including brand ' competetion.we can say,the intending major competetion form of international market is the brand's competetion. brand strategy as the magic weapon think suprise tricks to success in the complex competetion .this passage has talked about the importance of brand strategy to the enterprise'developement through elaborating the basic meaning of brand strategy,and bring some opnions on how to make up the brand strategy! 自己查字典自己写的，水平有限，希望对你有用

Economic development in the market today, deepening the brand for enterprise survival and development of the importance of well-known, brand strategy has become a large number of well-known enterprises in market competition invincible magic weapons. Brand Strategy in the enterprise in the development of an important position in the current international market is already in excess of productivity, and open market economy in all countries to varying degrees into the buyer's market. In this new case, to win the primary means of business is no longer simply to compete in the product itself, but also brand competition. It can be said that the future competition in the international market will be the main form of competitive brands, brand strategy will be advantages and disadvantages of competition in the market edge to succeed. In this paper, the basic meaning of the brand, brand of the importance of enterprise development, and how to build their own brand strategy put forward their views.