Chain management is becoming a model of China's catering services sector, one of the main forms of business management, with the continuous improvement in the economic level, the market catering industry is also becoming increasingly fierce, and only a small Fei Yang and constantly enhance their brand management Ability to be in an invincible position in the restaurant industry. As a result of the preliminary understanding of the significance of brand management, and development of small-Fei Yang's situation and development trend of the industry conducted in-depth understanding, on the basis of an analysis of small-Fei Yang and opportunities facing the threat of small-Fei Yang found in the brand Operating problems, such as brand management in place, not an accurate breakdown of the brand, brand managers, and other scarce. Therefore, on these aspects of the small Fei Yang to improve management capability. I hope to contribute to similar domestic food industries to enhance their ability to brand management.
The chain-like management and operation pattern is becoming our country dining service industry one kind of main management and operation form, along with the economical level unceasing enhancement, the dining market industry competition also becomes more and more intense, but the small fat sheep only then sharpens own unceasingly brand business capacity, can be in an impregnable position in the food and beverage industry.Therefore had understood initially the brand management significance, then has carried on the thorough understanding to the small fat sheep's development present situation and the profession trend of development, and has analyzed the opportunity and the threat in this foundation which the small fat sheep faces, had discovered the small fat sheep the question which exists in the brand management, like the brand management does not arrive, the brand subdivides not not accurately, the brand administrative personnel deficient and so on.Therefore revolved these aspects to propose to the small fat sheep enhancement management and operation ability suggestion.The hope may be helpful in the domestic similar food and beverage industry strengthens own brand business capacity.