Tags:10个标签尽量利用二八原理,前面八个放精准词,后面二个放相关联的大流量词。
大家可以以下面的模式多次练习排版十个关键词:
精准词,长尾词,属性词,修饰词,使用场景,相关联词、宽泛词 、长尾词。
以我们最常见的长裙为例10个标签我会这样写:精准词:Women Long Dress, 长尾词Women Chiffon Dress 属性词Chiffon Dress,Lace Dress, 修饰词:Sex Dress, 使用场景:Party Dresses,Wedding Dress, 相关联词:Dress, 宽泛词:Clothing,Fashion
对于词汇的先后顺序,有些卖家说越靠前权重越大,但是Wish官方告诉我们前后顺序没有权重之分,那么我们就宁可信其有吧,把精准词和长尾词放到最前面,提高匹配度。
图片:我们都知道网上购物,购的不是物是图片啊!所以图片是否能一样勾住消费者飘忽的眼神尤为重要,wish作为大部分客户都利用碎片化时间购物的平台,如果你图片不够勾引人,那么买家可能在等车的空挡翻看两页就跳失了
1.类目词:Clothes& Accessories/Apparel & Accessories>Women's Clothing>Dresses
2.属性词:
(1)袖长: Long Sleeved / Short Sleeved/Half Sleeved / Sleeveless
(2)袖型: Bat Sleeve/Ruffles Sleeve/Single Shoulder Sleeve/Strapless/Regular Sleeve
(3)领型: O-neck Collar/V-neck Collar/Turn-down Collar/Stand Collar/Mandarin Collar/High Collar
(4)裙长: Above Knee&Mini Dress/Knee-length Dress/Calf Dress/Ankle-Length Dress/Floor-Length Dress
(5)裙型: Sheath Dress/A-Line Dress/Loose Dress/Pleated Dress/Fit and Flare Dress
3.材质词:Lycra Dress /Spandex Dress /Silk Dress /Nylon Dress /Cotton Dress /Polyester Dress /Lace Dress /Chiffon Dress
4.修饰词:Fashion dress/Sexy Dress/Trend Dress/Beautiful Dress/Casual Dress / Bohemian Dress /College Dress / Simple Dress / Sweet Dress / Novelty Dress / Chinese Dress /
5.场景词: Work Dress / Sexy&Club Dress /Beach Dress / Spring Dress /Summer Dress /Autumn Dress/Winter Dress/Party Dress