In recent years China's rapid economic development and people's living standard has been enhanced and improved. Against this background, the commercial real estate real estate business model much favor, making the country have appeared in commercial real estate development and construction boom. But behind this boom, many problems to be solved are also placed in front of developers, such as industry, operations management, corporate finance issues.
In this regard, the paper on the basis of previous research, the first on the concept of commercial real estate, characteristics and development status are analyzed, and further the business model of commercial real estate to commence the study. Then, this paper Midlands Group as an example, a commercial real estate projects SWOT analysis and combined with relevant theoretical analysis of its specific business model. Finally, the paper summarizes and analyzes the Midland Group, commercial real estate business model in the issue and put forward suggestions, hope they can play a similar development of the real estate business a certain reference.